利用LinkedIn招聘新员工的七种方法
搜索引擎优化和网络营销专家Ted Prodromou在他的《LinkedIn企业服务终极手册》一书中谈到了如何利用LinkedIn快速吸引理想的客户、合作伙伴和员工，展示你的企业，以及怎样为企业获得新的机会。在下面的书籍摘录中，作者简要描述了利用LinkedIn招聘新员工的七种不同方法。
LinkedIn为企业招聘提供了很多的付费服务。下面我们就详细了解一下这些服务是如何帮助企业招聘到最佳员工的。
1. LinkedIn Recruiter，LinkedIn招聘
这一项服务是专门针对那些持续招聘最佳人才的大公司而定制的。LinkedIn Recruiter企业版的订阅服务包括：
l 无限制访问候选人名单及其完整资料的权限。当你使用免费的LinkedIn账户搜索人才时，你并不会看到太多会员的完整资料，搜索结果的数量也十分有限。然而，使用该订阅服务之后，你可以看到LinkedIn所有会员的完整资料，而且搜索结果高达1000个。
l 企业版的高级搜索功能是不包含在免费版LinkedIn账户的高级搜索中的。而当你订阅了LinkedIn Recruiter企业版之后，你可以根据行业、公司规模、候选人教育程度、公司名称、候选人岗位年限和工作经历年限对搜索结果进行筛选。这些功能都可以帮助企业找到理想的候选人。
l 利用LinkedIn邮箱InMail直接联系候选人。每个月企业有50次利用LinkedIn邮箱InMail联系任意候选人的机会。LinkedIn邮箱有着非常高的回复率，所以，这每月50次的机会无疑能为企业的招聘工作提供巨大的提升。
l 每天50次的候选人匹配提醒服务。也就是说，当合适的潜在候选人出现时，LinkedIn可以自动给出提醒。你可以在赶在竞争对手之前快速与这些候选人取得联系，这就为企业提供了巨大的优势。你还可以利用LinkedIn的邮件模板群发邮件，快速与多个候选人取得联系。
2. Jobs Network，工作网络
利用LinkedIn的工作公告板，你可以使用“你可能感兴趣的工作”这个小工具来扩大你的搜索范围，以微妙的方式让候选人看到适合他们的其他工作机会。
在LinkedIn的工作网络上发布工作信息的企业同时还有机会通过LinkedIn的工作分析功能评估发布效果，帮助企业了解招聘信息吸引了何种候选人，按照岗位、公司和城市等类别分析哪些候选人浏览了招聘信息，同时提供其他更多确保你吸引到最佳候选人的功能。
3. LinkedIn Career Pages，LinkedIn职业页面
除了侧边栏的小工具，企业的招聘信息还会出现在LinkedIn的职业页面上。你可以购买一款叫做LinkedIn Job Slot的招聘方案，该方案提供以下服务：
l 任意修改招聘信息——如果有需要每天都可以进行更改。
l 便捷更新招聘信息，保持招聘岗位有效期在30天以上。
l 每个岗位获取多达50条的实时候选人推荐。
l 利用第三方服务简化招聘信息的发布流程，确保岗位列表的网络曝光率达到最大化。
l 通过job wrapping功能将企业网站的招聘信息自动复制到LinkedIn上，不过需要花费额外的费用。Job wrapping是LinkedIn开发的一种将企业网站的招聘信息与LinkedIn自动同步的技术。
l 将候选人的信息直接发送到企业的LinkedIn候选人追踪系统。
l 在招聘信息中添加第三方追踪URL，实现通过企业的分析系统追踪招聘结果的功能。这就能使企业轻松地追踪招聘活动的成果。
4. Jobs for You Web Ads，互联网广告
无论候选人在何地联机上网，LinkedIn都能够自动将企业的招聘信息推送给这些最合适的候选人。这样，企业的招聘信息就可以被自动推送到成千上万的网站了。对于那些并没有积极寻找工作但有换工作意向的候选人来说，这是一个行之有效的方式。LinkedIn结合企业的筛选标准和LinkedIn个人用户资料的数据，向最合适的候选人推送企业招聘信息。
5. Company Pages，企业主页
每家企业在LinkedIn上都需要有自己的企业主页，这样就可以在上面介绍公司的信息，提供产品和服务的说明，发布招聘信息，分析浏览企业主页的访问者信息。
企业主页的另一个重要功能就是“关注”功能。当人们关注了你的公司，LinkedIn就能够自动向他们的LinkedIn主页推送企业页面的工作机会、人事变动、新产品和服务发布的情况。
订阅Silver或Gold Level Career Page服务，将提高企业主页的招聘体验，让企业与关注者建立忠诚的关系。当潜在的候选人访问企业主页以了解更多信息时，他们可以在同一页面上看到企业的招聘信息。企业也可以根据来访者的个人数据定制页面内容。
企业还可以在LinkedIn网站上设置广告，吸引人们访问你的企业主页，以了解企业的工作机会、产品和服务。如果企业选择了Gold Career Page服务包，企业还能阻止其他公司的广告在企业页面显示。
6. Work With Us，与我们一起工作
这不仅是一个最简洁的LinkedIn招聘广告解决方案，也是最为有效的方式之一。当你看到你同事的LinkedIn个人资料或者竞争对手的广告出现在你的侧边栏里，你会作何感想呢?当你看到竞争对手侵占了你的公司主页，你会不会发疯呢?
在过去，没有人能解决这一问题，而现在，LinkedIn能够做到。LinkedIn Work with Us广告功能可以让企业的广告显示在企业员工的个人主页和企业主页上。利用Work with Us广告功能，联系LinkedIn，向他们提供企业的创新资料，你的广告将会被自动放置在员工的个人主页和企业主页上。如果你只想选择LinkedIn的某一项营销服务，这一项绝对是你保护企业品牌的最佳手段。
7. Recruitment Ads，招聘广告。
这些广告包括：你在LinkedIn主页侧边栏看到的广告，以及LinkedIn网站其他页面上的广告。将你的招聘广告放在其他竞争企业之前，能够吸引那些积极寻找新的工作机会的候选人，以及有换工作意向的候选人。
LinkedIn招聘广告与其他广告一样使用广告定位算法。这就确保了企业的广告只向合适的潜在候选人投放。这一精确匹配的广告技术让企业在招聘新员工时保有竞争优势。
（via entrepreneur，快鲤鱼独家编译，转载请注明出处）
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linkedin
2015年04月24日
linkedin
雅虎邮箱联系卡新增 LinkedIn 和 Twitter 信息上个月雅虎邮箱给我们带来了联系卡功能，其中包含电子邮件联系人的电话号码、其它关联电子邮件地址、以及他们的社交媒体档案链接。
今天，雅虎充实了联系卡功能，添加了LinkedIn和Twitter信息，让用户对联系人有更全面的了解。
雅虎表示，现在借助联系卡，用户会得到联系人在职业上更多的资讯，只要对方愿意经常更新自己的LinkedIn档案信息。
雅虎也与Twitter合作，得到了更多的联系人信息。现在用户通过雅虎邮箱内部搜索，即可显示对方在Twitter上发布的推文。
雅虎邮箱桌面版从今天开始提供联系卡的LinkedIn和Twitter功能。
Via cnBeta.com 编译自 Yahoo! Mail Blog
linkedin CEO 宣布以15亿美元收购在线学习网站Lynda，技能教育连接招聘和职业社交
美国职业社交网站LinkedIn今日宣布，将以约15亿美元收购在线学习网站Lynda.com。
Lynda.com总部位于加州，拥有550名员工，由琳达·威曼(Lynda Weinman)和布鲁斯·海文(Bruce Heavin)共同创办。公司专门制作在线学习工具，并将其出售给个人和大企业客户。
Lynda.com提供逾5700项课程和25.5万段视频辅导。注册后，会员便可以访问这些课程。这些课程支持英语、德国、法语、西班牙语和日语。
LinkedIn CEO杰夫·维纳(Jeff Weiner)称：“LinkedIn和Lynda.com的使命高度一致，都是为了帮助专业人士更好地做好本职工作。”
通过收购Lynda，LinkedIn打通了职业教育、在线招聘、职场社交这个链条，从发现和匹配人才到培养人才，Linkedin显然进入了一个附加值更高的市场。
LinkedIn一直提供行业资讯等方面的增值服务，订阅用户可以接触到优质的行业内信息资源。Lynda的教育资源是对这块增值服务的一个加强和延伸。
该交易将以现金加股票形式进行，其中现金占约52%，股票部分占约48%。据预计，该交易将于本季度内完成。
就在今年年初，Lynda刚刚完成了由TPG Capital领投的新一轮融资1.86亿美元，估值已经接近10亿美元，这也是全球教育科技领域自2010年以来的最大单笔融资。
而在国内，近日，在线教育领域也是再度沸腾，三家涉足K12在线教育的创业公司在3月30日和31日“抢头条”式的扎堆宣布获得融资。所谓K12是来自美国的概念，指从幼儿园到大学前的基础教育阶段。
专注做初高中在线做题和测评的猿题库宣布获得6000万元D轮融资，估值3.6亿美元；专攻基础教育阶段的一起作业网宣布获得D轮1亿美元融资，估值6亿美元；致力于打造涵盖中小学教育、大学留学教育和艺术体育生活类培训三大板块的教师O2O平台跟谁学宣布获得5000万美元A轮融资，估值2.5亿美元。
不过，有了资本的推手，并不等于一定可以成功。就目前而言，在线教育的各种模式都处在探索之中，尚乏成功案例。在业界人士看来，这也是BAT迟迟没有大举发力、新东方转型线上亦步亦趋的原因之一。稍早之前，世纪佳缘创始人龚海燕连续创办91外教网、梯子网均铩羽而归。
琳达·威曼(Lynda Weinman) 的博文：
Today, I am thrilled to share the exciting news that lynda.com hasentered into an agreement to be acquired by LinkedIn. Our story is one only possible in the Internet age, and it has been an unbelievable journey that proves just how much people have come to value and embrace new ways to learn new skills.
As a teacher, entrepreneur and lifelong learner, this is a very exciting moment in my own professional journey. Early on in my career, as a teacher at Art Center College of Design in Pasadena, I found my passion and talent for de-mystifying design software for my technology-phobic art students. In 1995, I secured the domain lynda.com as a sandbox from which to teach web publishing. I wrote my first book in 1996, with invaluable help from my husband Bruce Heavin, called Designing Web Graphics, and never dreamed that it would become an international bestseller.
Although the platform has changed—from in-person teaching at our small school in Ojai, California, to courses on VHS, DVD and later the Internet—from the start, lynda.com became known for our friendly, approachable teaching style. We have always focused on making lynda.com flexible enabling people to learn from anywhere, at their own pace and on their own schedules.
When we were approached by LinkedIn, we instantly recognized that the synergy between the two companies offered a match unlike any other. LinkedIn has the largest database of professionals in the world, all of whom potentially benefit from self-paced study of new skills. Jeff Weiner, CEO of LinkedIn, and I both believe that the skills gap is one of the leading social issues of our time—technology, changes fast and people need to keep their skills up to date. We have a shared vision of connecting relevant knowledge to those in need of new or stronger skills, and believe that together we can positively impact the global job market and economy.
This is a moment in history when people can learn anytime, anywhere, and with no boundaries. We believe in LinkedIn’s future stewardship and vision, and feel that we have found a perfect cultural fit for our mission. We are thrilled to be part of something bigger than ourselves, and look forward to helping more people learn the skills that are needed in today’s rapidly changing economic landscape.
Congratulations to the entire lynda team, and here’s a toast to people everywhere who are motivated and empowered to learn new skills. Thank you to all of our members who have supported and contributed to our success.
附：linkedin收购历史
2015年4月，LinkedIn 收购智能会客档案管理应用 Refresh.io
2015年3月，LinkedIn确认收购招聘推荐软件Careerify
2014年7月，LinkedIn以1.75亿美元收购B2B营销新企Bizo
2014年7月，LinkedIn收购信息聚合网站Newsle
2014年2月，LinkedIn1.2亿美元收购数据驱动招聘服务公司Bright
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linkedin
2015年04月10日
linkedin
快讯：linkedin CEO 宣布以15亿美元收购在线学习网站Lynda美国职业社交网站LinkedIn今日宣布，将以约15亿美元收购在线学习网站Lynda.com。
Lynda.com总部位于加州，拥有550名员工，由琳达·威曼(Lynda Weinman)和布鲁斯·海文(Bruce Heavin)共同创办。公司专门制作在线学习工具，并将其出售给个人和大企业客户。
Lynda.com提供逾5700项课程和25.5万段视频辅导。注册后，会员便可以访问这些课程。这些课程支持英语、德国、法语、西班牙语和日语。
LinkedIn CEO杰夫·维纳(Jeff Weiner)称：“LinkedIn和Lynda.com的使命高度一致，都是为了帮助专业人士更好地做好本职工作。”
该交易将以现金加股票形式进行，其中现金占约52%，股票部分占约48%。据预计，该交易将于本季度内完成。
琳达·威曼(Lynda Weinman) 的博文：
Today, I am thrilled to share the exciting news that lynda.com hasentered into an agreement to be acquired by LinkedIn. Our story is one only possible in the Internet age, and it has been an unbelievable journey that proves just how much people have come to value and embrace new ways to learn new skills.
As a teacher, entrepreneur and lifelong learner, this is a very exciting moment in my own professional journey. Early on in my career, as a teacher at Art Center College of Design in Pasadena, I found my passion and talent for de-mystifying design software for my technology-phobic art students. In 1995, I secured the domain lynda.com as a sandbox from which to teach web publishing. I wrote my first book in 1996, with invaluable help from my husband Bruce Heavin, called Designing Web Graphics, and never dreamed that it would become an international bestseller.
Although the platform has changed—from in-person teaching at our small school in Ojai, California, to courses on VHS, DVD and later the Internet—from the start, lynda.com became known for our friendly, approachable teaching style. We have always focused on making lynda.com flexible enabling people to learn from anywhere, at their own pace and on their own schedules.
When we were approached by LinkedIn, we instantly recognized that the synergy between the two companies offered a match unlike any other. LinkedIn has the largest database of professionals in the world, all of whom potentially benefit from self-paced study of new skills. Jeff Weiner, CEO of LinkedIn, and I both believe that the skills gap is one of the leading social issues of our time—technology, changes fast and people need to keep their skills up to date. We have a shared vision of connecting relevant knowledge to those in need of new or stronger skills, and believe that together we can positively impact the global job market and economy.
This is a moment in history when people can learn anytime, anywhere, and with no boundaries. We believe in LinkedIn’s future stewardship and vision, and feel that we have found a perfect cultural fit for our mission. We are thrilled to be part of something bigger than ourselves, and look forward to helping more people learn the skills that are needed in today’s rapidly changing economic landscape.
Congratulations to the entire lynda team, and here’s a toast to people everywhere who are motivated and empowered to learn new skills. Thank you to all of our members who have supported and contributed to our success.
Caliber 推出面向职场人士的消息应用
过去多年，在 LinkedIn 的阴影下，多家创业公司试图提供新方式，尤其是基于移动端的方式，帮助企业员工相互通信，发掘企业市场的某些细分领域。今天，一款名为 Caliber 的新应用带来了一些不同之处：该应用并未试图与 LinkedIn 直接竞争，而是提供了一款互补的工具，一方面帮助用户与当前的 LinkedIn 联系人聊天，而另一方面则帮助用户扩大自己的职场关系网，同时屏蔽掉垃圾消息。
Caliber 推出于 去年夏季 ，最初是一款类似 Tinder 风格的应用，帮助人们建立职业联系。该公司首席执行官安德里斯·布兰科（Andres Blank）表示，最初这款应用的用户数已达到 2 万，但 Caliber 的团队随后意识到，用户真正想要的并不是这样的模式。用户不只需要联系感兴趣的人，还希望能向职业联系人发送消息。
不过，开发面向商业用途的消息应用也有着自身的困难。用户需要创建包含职业信息的帐号，在平台上搜索并查找适当的联系人。而最重要的是，这样的应用需要避免垃圾消息的泛滥。
我发现，专注于这一领域的许多其他应用都遭遇了垃圾消息的困扰。创业公司开发有趣的社交体验，帮助企业员工建立联系，但垃圾消息似乎很难得到控制。
如果你的建议和观点很有价值，或者说别人有求于你，例如你是一名颇有成就的风险投资家，那么你将会收到大量的好友请求。无论加入什么平台，你都会收到许多这类消息。对这样的用户来说，参与这种平台将变得困难，甚至导致他们不想参与这些平台。
关于 Caliber，有趣的一点在于，该公司的解决方案专注于解决上述问题。
这款应用的用户帐号基于 LinkedIn，因此可以了解用户之间的职业社交关系。如果两名用户已经是 LinkedIn 联系人，并且同时使用 Caliber，那么就可以在这一应用中互发消息。而如果其中只有一人使用 Caliber，那么 Caliber 用户可以通过该应用发送 LinkedIn 站内信给非 Caliber 用户。如果双方并没有在 LinkedIn 上建立联系，那么用户可以通过 Caliber 发送加好友请求。
此外，与大部分社交应用不同，当有消息到来时，这款应用并不会立即向用户发送推送通知。因此，你不必为回应烦人的推送通知而苦恼。在一星期末，Caliber 会将用户收到的请求汇总并进行排序，随后再呈现给用户。用户的 LinkedIn 联系人，以及 Caliber 中的热门人物会出现在这一汇总清单的前列。因此，用户可以更好地决定与谁建立好友关系，并知道为何要建立这样的关系。
与 LinkedIn、Facebook，以及大部分社交网络不同，所有未回应的请求将会在一周时间后消失。
这并不会阻止他人再次尝试加为好友。不过，这一举措能使加好友流程更加智能、更加简单。
与此同时，如果你需要扩大自己的职场关系网，那么可以通过 Caliber，基于人们的职业经历，例如职位、技能和公司，来查找其他用户。
目前，Caliber 应用仅支持联系人之间的消息发送，而未来，该团队还希望支持视频通话、文件共享，以及会议活动邀请等功能，并将支持的社交网络扩大至 Twitter 和 AngelList。最终，该公司希望通过企业级功能获得收入，例如与客户关系管理（CRM）系统的连接，帮助企业招聘者或人力资源经理获得数据，以更好地招到专业人才。
不过，Caliber 也存在一个潜在的问题。该应用基于 LinkedIn，而后者以往似乎不太愿意支持第三方应用生态系统。例如近期，LinkedIn 宣布 只向合作伙伴开放完整的应用程序接口（API）。Caliber 正在申请成为 LinkedIn 的合作伙伴，但目前尚未成功。不过布兰科仍对此充满希望。
“从短期来看，可以说，我们的服务和 LinkedIn 站内信之间有些许相似之处。不过从长期来看，我们将成为一款单纯的通信应用。”他表示，“LinkedIn 更多地关注用户的身份和简历。我认为，我们可以与他们互补，同时也为他们的平台做出贡献。”他指出，Caliber 可以帮助人们在 LinkedIn 上建立联系。
目前，Caliber 团队位于纽约，共有 5 名成员，正在完成种子轮融资。布兰科也是 一名天使投资人，曾成功创立并 出售 Pixable。除他之外，该公司的其他创始人还包括 TechStars 成员克里斯·卡尔梅恩（Chris Calmeyn）。他此前曾是 Piictu 的负责人，以及 Travelocity 的产品经理。
目前，这款新应用可以 通过 iOS 和安卓平台下载 。
Caliber Debuts A Messaging App Designed For Business Professionals
A number of startups in years past have tried to carve out their own niche in the business networking space under the looming shadow of LinkedIn by offering an alternative way to connect with industry colleagues, often on mobile. But today, a new app called Caliber is offering a slightly different take on the concept: instead of trying to compete with LinkedIn directly, its service offers a complementary tool that lets you chat with your LinkedIn contacts as well as grow your network without being overrun by request spam.
Caliber itself first launched last summer, but initially offered a Tinder-like app for making business connections. That app grew to 20,000 users, but the team realized that it wasn’t quite what people wanted. Users didn’t want to just connect with other interesting people, they wanted to be able to reach their business contacts and message them, explains company co-founder and CEO Andres Blank.
However, building a messaging app for business use presents its own sorts of challenges. Users have to create accounts that include their professional identities, they need to be able to search for and find the right people on the platform, and most importantly, the app needs to be careful to not encourage spam.
That latter problem is something I’ve seen a number of other attempts in this space gloss over – startups would create these interesting social experiences for connecting industry colleagues, but they would never address the issue of spam.
That is, when you’re someone whose advice or insight is valuable, or you’re someone who’s in demand – think, for example, a VC getting hundreds of pitches from entrepreneurs – you become overwhelmed by the number of requests to connect or incoming messages on any platform you join. For these sought-after users, the problem makes it difficult for you to participate, and it even discourages you from doing so.
What’s interesting about Caliber is that it has focused on developing a solution to this problem.
The app leverages LinkedIn to build out its user profiles and understand who’s connected to who. If two people are already LinkedIn connections and are both on Caliber, they can message each other in the app. If they’re connected on LinkedIn, but only one person uses the app, the app lets you send a LinkedIn InMail to the non-Caliber user. And if both users are not connected on LinkedIn, one user can send a request to connect with the other on Caliber instead.
But the app doesn’t barrage users with requests the minute they come in like most social apps do. There aren’t buzzy push notifications forcing to you to respond to each incoming invite. Rather, at the end of the week, Caliber presents a list of your requests and it ranks them for you, showing those first where you have mutual connections or the person is popular within the app. This allows you to make better decisions about who to connect to, and why.
Then, unlike on LinkedIn or Facebook or most other social networks, all the unanswered requests just disappear after a week’s time.
That doesn’t prevent those same users from trying again later, but it does make the process of growing your network – smartly – a lot easier.
Meanwhile, if you’re the one in need of expanding your network, you can use Caliber to seek out users based on their professional experience, including their roles, skills and companies.
Currently, the Caliber app only enables messaging between contacts, but in the future, the team wants to expand the app to support things like video calls, file sharing or appointment scheduling, as well as connecting to contacts on other networks, like Twitter or AngelList, for example . And eventually, it wants to generate revenue through business-level features, like support for connecting with CRM systems, or the ability to generate data that could help recruiters or hiring managers find in-demand professionals.
One potential problem Caliber could face, however, is that it’s being built on top of LinkedIn – a company which doesn’t have a good history with regard to supporting its ecosystem of third-party apps. For instance, it recently began limiting full API usage only to partners. Caliber is applying for partnership status, but hasn’t been granted this yet. However, Blank is hopeful.
“Right now in the short-term, you could say there are some similarities [between us and what LinkedIn] does with InMail, but in the long-term, we’re a pure communications app,” he says. “LinkedIn is much more about identity. It’s about your resumé…I think we’re complementary to them and we also give back to their platform,” Blank notes, adding that Caliber can help people establish a connection on LinkedIn, too.
The company is a team of five based in New York and is now closing a seed round. In addition to CEO Blank, an angel investor who previously founded and sold Pixable, the startup is co-founded by Chris Calmeyn, a TechStars alum and previously head of product at Piictu and a product manager at Travelocity.
The new app is available for both iOS and Android.
来源：techcrunch.cn
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